Jane Leung
Oct 4, 2010

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

The 31-episode series Health is most important will air on Zhejiang Satellite TV starting 13 October.

According to a SPT company statement, “The deal represents the first time a US talk show format has been produced in China and is also the first time a Hollywood studio has co-produced a talk show for Chinese television.”

Local celebrity Laing Dong will host the show alongside experts in Western and Chinese medicine. Vitamin and mineral supplements company Centrum has signed on as the show's sponsor.

Kees Abrahams, president of international productions at SPT, said, “SPT is spearheading a new genre of formatted magazine talk shows. The success of The Dr. Oz Show in Russia and the Middle East and the launch of the show in China demonstrate the versatility of this format for adaptation in very different markets around the world.”

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

3 hours ago

Move and win roundup: Week of May 12, 2025

Start the week with updates on people's moves and business wins at Spotify, Wingstop, Cartology, Mahlab, and more to come.

3 hours ago

ChatGPT, conversational AI and the shift from ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

3 hours ago

Can HK food-delivery app Keeta's cash-burning blitz ...

BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?