Jane Leung
Oct 4, 2010

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

The 31-episode series Health is most important will air on Zhejiang Satellite TV starting 13 October.

According to a SPT company statement, “The deal represents the first time a US talk show format has been produced in China and is also the first time a Hollywood studio has co-produced a talk show for Chinese television.”

Local celebrity Laing Dong will host the show alongside experts in Western and Chinese medicine. Vitamin and mineral supplements company Centrum has signed on as the show's sponsor.

Kees Abrahams, president of international productions at SPT, said, “SPT is spearheading a new genre of formatted magazine talk shows. The success of The Dr. Oz Show in Russia and the Middle East and the launch of the show in China demonstrate the versatility of this format for adaptation in very different markets around the world.”

Source:
Campaign China

Related Articles

Just Published

1 day ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.