short videos

Sep 7, 2024

India’s festive shopping revolution: Short videos drive over 47% of consumer choices

A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.

Jul 25, 2019

The MAD world of short videos

User-generated short videos are exploding now, but to be successful they must be meaningful, authentic and differentiated.