siew ting foo
Marketing is growing up — long live the brand
Five Cannes Lions inspired shifts for Asia’s marketers
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
Asia-Pacific Power List 2024: Siew Ting Foo, HP
Taking on a global role for HP, Foo has reshaped certain functions of the business to deliver growth and better position the technology giant for the future.
Asia-Pacific Power List 2023: Siew Ting Foo, HP
Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.
The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies
Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.
Asia-Pacific Power List 2022: Siew Ting Foo, HP
An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)