singapore tourism board
Asia-Pacific Power List 2025: Kenneth Lim, Singapore Tourism Board
With a mission to turn Singapore into a destination brand that speaks fluently to the world, Lim is halfway there through a series of clever partnerships and campaigns.
STB partners with NBA to attract fans from the region
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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Singapore Tourism Board launches global campaign to position city as a culinary capital
International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.
Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.
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STB's Singapore Wanderland in Roblox: Success or marketing stunt?
Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.
How Singapore Tourism board is wooing younger Indian travellers
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
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