singaporeans
The little red dot’s big impact
Beyond catering to the island's love of gadgets, brands that make real effort to speak directly to Singaporeans have the best chance to reach the top of the market's ranks.
Brands that lack social-media savvy leave money on the table: study
ASIA PACIFIC - Singapore has the highest smartphone penetration in the world, but companies there are far behind their target consumers in taking advantage of real-time media, according to a study by Rock Publicity that delivers insights for brands well beyond the Lion City.
Singaporeans prioritise smartphones over spouses in the morning: MMA
SINGAPORE – The Mobile Marketing Association (MMA) released the latest in its series of SmartGraphics. This year, the number of mobile subscriptions in Singapore reached 7.8 million, making the city-state’s smartphone penetration rate, at 150 percent, one of the highest in the world.
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