skype
What’s at stake for Skype in Thailand, China and the Philippines?
SINGAPORE - Microsoft has launched advertising on Skype for the first time in China, the Philippines and Thailand as part of its strategy to grow advertising revenue.
Microsoft retires Windows Live Messenger in favour of Skype
GLOBAL - Microsoft is retiring its 13-year old messaging service Windows Live Messenger in favour of Skype, except in Mainland China where Windows Live will continue to be available.
Galaxy Macau runs first Skype multiscreen campaign in Asia
HONG KONG - Casino Galaxy Macau has become the first advertiser in Asia to implement a multi-screen campaign on both Skype for PC and Skype mobile.
Microsoft extends partnership with Pixel Media as Skype's online advertising rep in HK
HONG KONG - Microsoft has appointed Pixel Media as its exclusive online advertising representative of Skype in Hong Kong this month without a pitch, extending their partnership since 2002 from its MSN.com.hk, Windows Live Hotmail and Messenger.
Hong Kong's Maaii chooses Bite Communications for global launch
HONG KONG - Maaii, a Hong Kong company offering a smartphone app for free calling and instant messeging, has appointed Bite Communications as its agency of record for its global launch.
Microsoft Advertising expands Skype advertising inventory to Japan and Taiwan
TAIWAN & JAPAN - Microsoft Advertising has announced that it is starting to sell Skype advertising for PCs and mobile devices on 15 February to new markets including Japan and Taiwan.
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