slurpee
Mar 29, 2012
CASE STUDY: 7-Eleven defends Slurpee's market share
AUSTRALIA - 7-Eleven faced increasing competition for its Slurpee cold drink head on with a 'Bring your own cup (BYO) day' campaign, resulting in the single largest day in Slurpee sales anywhere in the world.
May 6, 2010
Ogilvy's RedWorks scoops 7-Eleven creative accounts for Big Gulp and Slurpee
SINGAPORE - Ogilvy's RedWorks has extended its relationship with convenience store 7-Eleven after clinching its Big Gulp and Slurpee accounts in Singapore without a pitch.
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