smoking
'I didn't expect this to be easy': Marian Salzman on joining Philip Morris
Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.
A cowboy croons an anti-smoking message, reluctantly
That ain't the Marlboro Man. And like the tobacco industry, he ain't really sorry.
Nicorette to work with BBDO to build brand in Japan
Johnson & Johnson awarded BBDO the business without a pitch.
A tobacco company's ode to Indonesian independence rings false
Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.
Ink distilled from smokers' lungs conveys stop-smoking message
THAILAND - A Thai anti-smoking organisation, working with BBDO Bangkok, has bottled ink made from the black lungs of dead smokers in order to make the risks of smoking more vivid.
Vine video delivers six-second quit-smoking message
SYDNEY - A pro-bono Vine campaign by M&C Saatchi Sydney effectively matches the medium to the message on behalf of a quit-smoking organisation.
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