sneakers
Biti's Hunter 'steps forward' in new branding campaign
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
No longer 'Just Doing It': Can Nike recapture its magic?
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?
The top 10 shoe brands in Asia-Pacific
While the top two brands across APAC won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across APAC—and why shoes are like cars for your feet.
Southeast Asian artists pimp up sneakers for Asics
INSPIRATION STATION: 30 artists from Singapore, Malaysia, Indonesia, Thailand and Vietnam brought their flair to the 30th anniversary of the GEL-LYTE III.
#thisisme# adidas Originals launches brand campaign
CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.
Nike introduces Kobe Bryant’s new sneakers with personalised advertising
SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with Mindshare's first-of-its-kind personalised advertising platform on board.
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