social media marketing
TubeMogul adds capability to buy video advertising on Facebook and Instagram
SINGAPORE - TubeMogul has announced that it is one of the first video platforms to be awarded the Facebook Marketing Partner badge.
OPINION: Social-media content and intellectual property
With sharing and remixing of content inherent in social networking, how can brands respect intellectual property ownership while also protecting their own IP? Natasha Zhao, lead consultant at Blugrapes, offers the three 'C's of IP.
INTERVIEW: Facebook APAC vice-president of sales Erik Johnson
ASIA-PACIFIC - In an exclusive interview with Campaign Asia-Pacific, Facebook's vice-president of sales for the region, Erik Johnson, discussed the Timeline launch and urges brands develop the 'new muscles' required to make social media the core of every campaign.
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