sony mobile
Sony Mobile calls PR pitch for Southeast Asia, Oceania
SINGAPORE - Sony Mobile Communications International has called a PR pitch, putting incumbent Burson-Marsteller on alert.
INTERVIEW: Sony Mobile's Ola Lilja Molén
SINGAPORE - It’s been a year of change for Sony Mobile as it became a wholly owned subsidiary of Sony Corporation, before pushing through a major restructure globally. Ola Lilja Molén, head of Southeast Asia markets at Sony Mobile, talks about the impact of moving closer to the parent company, as well as Samsung's recent success.
CASE STUDY: Sony Mobile puts new Xperia smartphone launch in Facebook fans' hands
To launch the 'Made of imagination' platform of its new Sony smarthphone in an unconventional way, Sony Mobile handed the power to its Facebook fans and let them to decide when the Sony Xperia miro fun social smartphones should be launched.
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