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SEA on par with global viewability standards: IAB
A new report shows the region holding its own against US-defined standards for desktop display advertising.
Instagram country spotlight: South Korea
ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.
Saatchi & Saatchi's South China restructure off to auspicious start
HONG KONG - It is not every day that a Western ad agency chief executive has 'pig cutting, lettuce catching, lion's eye painting' marked on his diary. Justin Billingsley, chairman and regional CEO of Saatchi & Saatchi Greater China, wrote down just that in a move that symbolized the agency's restructure and the reopening of its Hong Kong office.
Half of South Koreans own smartphones
SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.
Case Study: Cass Beer lobs viral beer bombs in Korea
SEOUL - Although already the top beer brand among South Korean youth, Cass wanted to cement its leadership. Teaming up with Cheil Worldwide, the beer maximised its popularity as a beer bomb mixer using a viral campaign.
Boeing appoints new Southeast Asia communications director
SINGAPORE - Boeing has announced the appointment of Jay Krishnan as its Communications director for Southeast Asia.
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