southeast asia
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Agency of the Year 2023 winners: Southeast Asia
See the complete winners list for the Southeast Asia region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
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71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
How brands can tap into the power of video on Twitter
With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.
The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
Nano KOLs drive increased investment in SE Asia's influencer marketing market
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
Hakuhodo ties up with GrabAds
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
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