spikesasia
The next ad revolution: Blockchain
Blockchain will revolutionise the advertising industry, and any brand that doesn't get on board will be left far behind, according to Ian McKee.
The case for copying: Whose idea is it anyway?
An ECD argues on behalf of imitation at Spikes Asia.
Healthcare creativity in China: The not-so-bitter pill
Healthcare ads in China, hemmed in by tight rules and conservative clients, have long been criticised for lacklustre creativity, but that is improving, according to a Spikes Asia presentation featuring Johnson & Johnson and J. Walter Thompson.
Spikes Asia releases first shortlists
Design, Direct, Entertainment, Film, Healthcare, Media, Outdoor, Print & Outdoor Craft, Print & Publishing, Promo & Activation, Radio.
Gamification still has big implications: PHD
SPIKES ASIA – For a non-gamer, PHD chief executive Mike Cooper is extremely enthusiastic about play.
Fear's role in great creative work
SPIKES ASIA - Campaign Asia-Pacific’s day-three seminar drew three renowned creatives into a thought-provoking discussion on the factors that lead to confidence.
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