sports wear
Aug 12, 2010
New Balance launches N-ergy in China with through-the-line campaign
Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.
Jul 2, 2010
Li Ning rebrands to 'Make the change' with new logo design
BEIJING – Chinese sports apparel brand Li Ning has redesigned its logo and launched a new tagline ‘Make the change’ as part of a bigger brand revitalisation plan for the coming three years.
Jun 30, 2010
CASE STUDY: Puma sells record volumes of winter products
Puma launched its first campaign produced in the region with the objective to sell unprecedented volumes of products.
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