ssps

PubMatic's Activate rolls out in APAC, adtech battle heats up
Oct 3, 2023
Shawn Lim

PubMatic's Activate rolls out in APAC, adtech battle heats up

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?

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