stackadapt
StackAdapt launches integrated platform to connect programmatic and email marketing
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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StackAdapt launches self-serve brand lift tool for advertisers
New integrated tool claims to cut costs and streamline workflows.
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How agencies and brands can make the most of the digital surge in APAC
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
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How CTV can benefit all brands, big and small
Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.
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