starbucks
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Starbucks to sell majority stake in China business
Starbucks’ China arm will remain headquartered in Shanghai and continue to operate its 8,000 stores, with ambitions to grow to 20,000.
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Starbucks CEO confirms 'strong interest' as China stake sale nears
Business rebounds, CEO Brian Niccol said, “high-quality partners” are vying for a stake in its second-largest market.
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Why Western coffee giants are losing ground in China's coffee boom?
China added 12,000 coffee shops last year, but why are Western giants like Starbucks falling behind local upstarts? Campaign breaks down where they’re losing the plot.
After another quarter of same-store sales declines, Starbucks needs a caffeine boost
The brand could use a double shot of strategy to course correct.
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Starbucks attracts bids for China business, denies full exit
Starbucks is weighing a China restructuring reportedly worth up to US$10 billion, with bids from suitors including Centurium Capital, which is Luckin Coffee’s largest shareholder.
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‘It’s never just coffee,’ says Starbucks. That’s true, but the joe still matters
A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly unique: well-crafted coffee.
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