steve yi
Coca-Cola's first herbal drink should appeal to younger generation: industry experts
BANGKOK - The decision by Coca-Cola to launch its first herbal drink, Habu, in Thailand is a wise move, according to industry experts, who point out that a lack of prejudice against the world-renowned soft drink brand makes the country an ideal testing ground.
When social media attacks: Hijacking of brand messages and what to do about it
A side effect of the 'always-on' age is that even the best-intentioned campaigns and CSR efforts can be instantly hijacked, remixed, and then amplified in harshly critical ways. A recent example involving Coca-Cola presents some lessons.
Korean boycott of Japanese brands unlikely to have lasting impact
SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.
Five things you need to know about e-Sports in Korea
Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.
Korean ad market shows signs of recovery
SEOUL - Figures from the Korea Broadcast Advertising Corporation (Kobaco) indicate a recovery within the domestic advertising market, with major broadcasters reportedly accruing US$101 million in revenue last month.
Aladdin consolidates creative duties with Grey in Korea
SEOUL - Aladdin, a Korean online book vendor, has appointed Grey as its agency of record for creative duties in the domestic market without a pitch.
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