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Jan 11, 2018
New Australian lamb ad divides opinion, again
While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.
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Jan 10, 2017
One Championship: Winning the MMA fight with authenticity
One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.
Nov 11, 2016
Time out for technology brands: Telling the story beyond your product
Products are a tech company's core, but building a brand image beyond them is equally as important, writes Fiona Parker, APAC technology lead at Hill+Knowlton Strategies.
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