#sue mccusker | Campaign Asia

Publicis Hong Kong's McCusker takes Isobar EMEA client role

Oct 9, 2015

Gurjit Degun

Publicis Hong Kong's McCusker takes Isobar EMEA client role

Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.

Hong Kong brands and agencies consider 'pink-dollar' opportunity

Apr 10, 2013

Benjamin Li

Hong Kong brands and agencies consider 'pink-dollar' opportunity

HONG KONG - The newly appointed head of Hong Kong's Equal Opportunities Commission has focused attention on the rights of gay and lesbian individuals in the city, but marketers and agency heads differ on whether targeting this consumer segment makes sense.

Publicis Greater China fully geared up with new top management structure

May 11, 2012

Benjamin Li

Publicis Greater China fully geared up with new top management structure

GREATER CHINA - After a transitional period under Jeffrey Yu, who succeeded Laurie Kwong as Greater China CEO earlier this year, Publicis Greater China is fully geared up to make a big leap with a new top-management structure for its China and Hong Kong offices.

AXA rolls out extensive 'rebranding campaign' for Hong Kong

Jul 19, 2011

Benjamin Li

AXA rolls out extensive 'rebranding campaign' for Hong Kong

HONG KONG - Financial services provider AXA has rolled out an extensive new integrated advertising campaign. The TVC debuted on TVB Jade last night, focusing on the hopes and desires of Hong Kong people in relation to finance and their future.

Publicis GM Sue McCusker appointed to chair the HK4As

Jan 13, 2011

Benjamin Li

Publicis GM Sue McCusker appointed to chair the HK4As

HONG KONG - Sue McCusker, GM of Publicis Hong Kong, has been elected as chair of the Association of Accredited Advertising Agencies of Hong Kong (HK4As), effective immediately. She succeeds Richard Thomas, president of global accounts and chief interaction officer of DDB Asia Pacific.

City of Dreams hands digital account to Publicis Modem

Apr 8, 2010

Jane Leung

City of Dreams hands digital account to Publicis Modem

HONG KONG - Publicis Modem Hong Kong has been appointed as the digital communications agency for Macau's leisure and entertainment resort City of Dreams.