Publicis Modem will develop the creative, strategy and communications implementation online for the casino. The agency will oversee all of Macau, Hong Kong and mainland China.
The appointment did not involve a pitch. The incumbent digital agency was Tribal DDB.
The first campaign ‘Let’s get lucky’ has launched and several initiatives are in the pipeline over the next few months.
“City of Dreams is a serious player in its industry and we are very pleased to have the opportunity to work together to create groundbreaking and successful digital campaigns,” said Sue McCusker, general manager at Publicis Hong Kong.
The news follows M&C Saatchi winning the City of Dreams creative business for Hong Kong and China in March.
The appointment did not involve a pitch. The incumbent digital agency was Tribal DDB.
The first campaign ‘Let’s get lucky’ has launched and several initiatives are in the pipeline over the next few months.
“City of Dreams is a serious player in its industry and we are very pleased to have the opportunity to work together to create groundbreaking and successful digital campaigns,” said Sue McCusker, general manager at Publicis Hong Kong.
The news follows M&C Saatchi winning the City of Dreams creative business for Hong Kong and China in March.
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