sustainability
Why wasn’t sustainability front and centre at Cannes?
Given the scale of the climate emergency, every panel at Cannes should have touched on adland’s role in shifting consumer attitudes on this crucial topic, opines Shape History's Ed Fletcher.
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Counsel or cancel: The UN chief picked a side, and the comms industry should too
The UN Chief has emphasised the urgency of stopping our support for deceitful fossil fuel companies. Ignoring his warning is a severe disservice to both the planet and humanity, says Vero's Lin Kuek
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
Adland's wilful ignorance of the climate emergency cannot last
Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.
Activists 'hack' billboards to protest against Shell advertising
OOH campaign by Brandalism precedes Shell’s London AGM this month.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
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