svod

Jul 22, 2024

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Jan 9, 2024

If the shoe (doesn’t) fit: why advertisers need to embrace the evolution of streaming

As the world of SVOD continues to innovate, how advertisers can best leverage this may seem daunting, but there is a key to thriving amidst the chaos – welcoming change.

Jul 17, 2023

FAST on the rise in APAC: What advertisers should know

FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.

Oct 7, 2022

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

Sep 29, 2020

Aggressive mobile pricing, content help Netflix dominate key SEA markets

Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.

Sep 29, 2020

iQiyi embraces programmatic to monetise international platform

Video platform eyes private-marketplace deals for its premium video content.