the brand union
Can Hyundai ever achieve premium status?
SOUTH KOREA - Hyundai is looking once again to shed its image as mid-range car manufacturer with a tie-up with Hermès, which it unveiled recently at the Seoul Motor Show.
Esprit de corpse? To survive, HK-based brand must become a leader not a follower
HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.
Mauro Marescialli becomes The Brand Union's Beijing MD
BEIJING - The Brand Union has appointed Mauro Marescialli to the newly created role of managing director of its Beijing office.
The Brand Union creates new position of ASEAN regional director for Graham Hitchmough
ASIA-PACIFIC - Graham Hitchmough is stepping up to a regional role at The Brand Union in a newly-created position of ASEAN regional director.
Juan Tan spearheads creative team for The Brand Union China
SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.
The Brand Union opens in Thailand
BANGKOK - WPP branding consultancy The Brand Union has opened an office in Bangkok, bringing the total number of offices in Asia Pacific to seven.
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