The Brand Union creates new position of ASEAN regional director for Graham Hitchmough

Hitchmough's new responsibilities include the continued stewardship of the Singapore office and immediate oversight of the Indonesia and Thailand offices of The Brand Union. He will also be actively exploring further opportunities in Vietnam, Malaysia and the Philippines. 

Hitchmough (pictured) has been with the brand consultancy for more than four years as client director and, more recently, managing director of the Singapore operations. Under his leadership the Singapore business has grown 30 per cent in the last two years and won awards for both creative output and business effectiveness in the last twelve months. Current clients include SGX (Singapore Exchange), Syngenta, Coca-Cola, Pan Pacific Hotels and Kimberly Clark.

Simon Bolton, worldwide CEO for The Brand Union, commented: "There is no greater pleasure than seeing someone we like and trust take on a bigger role. Graham has proven just how successful he can be as a leader".

Alan Couldrey, CEO for Asia Pacific, added that Graham's new role is designed to realise the consultancy's ambitious five-year plan for Asia Pacific. Three key growth areas are Greater China, India, and the ASEAN region. 

Hitchmough, who lived and worked in ASEAN for 6 years, said that he is excited to be marrying the ambitions of The Brand Union with the "prodigious growth potential" of ASEAN. "What excites me most is the way in which branding can help to accelerate economic development," he continued.

He is particularly looking to Thailand and Indonesia to leverage the best in local strategy and design talent for the benefit of international and domestic clients of The Brand Union.