through my window

CASE STUDY: Telecom Malaysia gets its groove back through a viral karaoke gig
Aug 31, 2010
Staff Reporters

CASE STUDY: Telecom Malaysia gets its groove back through a viral karaoke gig

Telecom Malaysia's image was refreshed by Universal McCann through seeding brand song 'Through my window' as a viral campaign, resulting in a huge fan-following.

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