tiger woods
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Farewell and take it easy, Tiger
BBD Perfect Storm's Seb Hill pens a poignant poem about the end of Tiger Woods' relationship with Nike.
Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
How Hyundai Genesis responded when Tiger Woods crashed in one of its cars
The brand’s PR team is stressing transparency about its safety features.
Spondo appoints Digital Jungle to promote online video platform globally
SYDNEY – Spondo has appointed Digital Jungle to work with Orbit Media Group in promoting Spondo.com to the Asian, Australian, European and North American markets, with coverage of a golf event in China featuring Tiger Woods and Rory McIlroy.
Golin Harris Hong Kong wins Caesars Golf Macau PR account
HONG KONG - Caesar Golf Macau, owned by the Caesar Entertainment Corporation in Las Vegas, has chosen Golin Harris Hong Kong as its PR agency partner, after an earlier pitch with several undisclosed agencies.
Tiger Woods saga offers lessons to brands; sets Twitter on fire
Few mea culpas have been as highly anticipated as Tiger Woods', whose apology last Friday literally brought the online world to a temporary stop.
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