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Vodafone finds it difficult to reconnect
Nov 8, 2013
Staff Reporters

Vodafone finds it difficult to reconnect

BRAND HEALTH CHECK: Australian telco hopes rebranding campaign will stem the tide of fleeing customers.

Louis Vuitton needs to regain its lost exclusivity
Jul 25, 2013
Staff Reporters

Louis Vuitton needs to regain its lost exclusivity

BRAND HEALTH CHECK: French luxury brand is hoping restricted availability and higher-end goods will create desire.

Reebok should draw on its rich heritage
May 27, 2013
Staff Reporters

Reebok should draw on its rich heritage

BRAND HEALTH CHECK: The British sportswear brand seems to have lost its identity since being taken over by Adidas.

BRAND HEALTH CHECK: Billabong needs to go back to basics
Oct 18, 2012
Staff Reporters

BRAND HEALTH CHECK: Billabong needs to go back to basics

The once iconic Australian company faces a buyout after diversifying beyond recognition.

LG Electronics misses out on a smart act
Nov 25, 2010
Staff Reporters

LG Electronics misses out on a smart act

South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.

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