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Cannes Lions: 2018 APAC winners scorecard
Jun 26, 2018
Faaez Samadi

Cannes Lions: 2018 APAC winners scorecard

Overall it was a markedly underwhelming year for the region on the numbers, but key differences at this year’s festival may have contributed.

Total and Mirum get emotional with Vietnamese motorcyclists
Aug 24, 2015
Nikki Wicks

Total and Mirum get emotional with Vietnamese motorcyclists

VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.

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