toyota
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Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
ASA bans Toyota ad for encouraging environmentally damaging driving
Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.
UK advertising watchdog bans Toyota and Hyundai electric car ads
The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.
A family gets sentimental about its car in new Toyota spot
A new film by Ogilvy Singapore and Hogarth Worldwide, and produced by Sweetshop.
How Toyota aligned 17 APAC markets behind a common purpose
The vision for Toyota’s transformation to a purpose-led company came from the very top. To make it live and breathe across a diverse region, Toyota Motors Asia Pacific started at the bottom.
Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
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