traditional
India's independent agencies rewrite the rules to take on industry Goliaths
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
Why location data is changing the face of out-of-home advertising
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.
Why you should adopt a 'tradigital' mindset
The lines between traditional and digital marketing are now so blurred that we all know that we need to take a more integrated approach to building brands and growing businesses, says Lee Nugent of Text100 APAC.
CASE STUDY: McDonald’s serves breakfast to 21,000 Malaysian families
MALAYSIA - To broaden its appeal among young adults looking for breakfast before work, McDonald's Malaysia introduced the Family Breakfast Box.
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