turn
Singtel's Amobee to acquire Turn
Acquisition values DMP and DSP platform at US$310 million.
TripAdvisor: Partnerships key to programmatic success
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.
MasterCard: Programmatic has been transformational
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
Programmatic critical to reaching customers early: Dell
Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.
Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.
What the new data-driven organisation looks like: Webinar highlights
HONG KONG - Campaign Asia-Pacific’s webcast series for 2015, presented in association with Turn, kicked off this morning with an investigation of data and digital-marketing best practises, as well as what the 'new normal' will be for marketing organisations.
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