Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 27, 2016
TripAdvisor: Partnerships key to programmatic success
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jan 19, 2016
MasterCard: Programmatic has been transformational
Just Published
3 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
Former McDonald's marketer Eugene Lee joins Chagee ...
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
5 hours ago
The ‘unflushables’: Sydney Water prints PSAs on ...
A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?
+1.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
100 days in, how are Trump’s tariffs reshaping ...
SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.