uber
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Uber APAC CMO steps down after nearly a decade
Global CMO Lucinda Barlow will assume his responsibilities in the interim, with the permanent role to be filled in due time.
Taxi brawls are out, Uber’s in. Nick Cheung stars in latest for the brand
No more kung fu moves for riding a cab in Hong Kong.
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Uber launches 'Ride Offers' letting brands pay for discounts on your next ride
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
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How brands can make dynamic pricing fairer for customers
Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
Uber buys out Foodpanda in Taiwan for $950 million
Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
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