unilever
How Unilever Thailand's cookie-cutting exercises are paying off
CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
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Glass Lions Grand Prix awarded to body lotion for transitioning women
This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.
The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024
Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
M&C Saatchi to consider US acquisitions to bulk up creative network
A new leadership team will address the group’s underweight presence in the world’s biggest ad market.
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