virtual influencer

M&S adds virtual persona Mira to its Insiders staff influencer programme
Oct 28, 2022
Ben Bold

M&S adds virtual persona Mira to its Insiders staff influencer programme

AR-powered Mira joins four new colleague additions to scheme.

How the world's first virtual influencer with Down syndrome was created
May 18, 2022
Matthew Keegan

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Is creating a virtual influencer worth the trouble for brands?
May 9, 2022
Matthew Keegan

Is creating a virtual influencer worth the trouble for brands?

We dive into what does it takes to create a virtual influencer from scratch and consider the efforts vs rewards for brands.

Deconstructing the virtual influencer
Apr 20, 2022
Humphrey Ho

Deconstructing the virtual influencer

Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho.

Influencer sells virtual portraits of virtual self as NFTs
Jul 13, 2021
Matthew Miller

Influencer sells virtual portraits of virtual self as NFTs

Popular Instagram 'personality' Rae is putting three non-fungible tokens of 'her' artwork up for sale on Mintable.

Meet Liam. He has 5000 Instagram followers, but no pulse.
Apr 9, 2019
Matthew Miller

Meet Liam. He has 5000 Instagram followers, but no pulse.

Fake influencers are nothing new, but this one has a semi-realistic face, plus a penchant for sweet-potato wedges and Japanese cosmetics.

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