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The blurring lines between B2B and B2C marketing strategies
CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.
Asia-Pacific Power List 2024: Danielle Jin, Visa
Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Visa and athlete Siobhán Haughey dive into travel payment security with Olympian finesse
The 25-year-old star swimmer will feature in six bite-sized videos to raise education and awareness for travel payment security.
Visa does a number on the FIFA Women's World Cup
The work by Publicis Groupe agencies Saatchi & Saatchi and Starcom doesn't score goals for creativity, but adds a much-needed point towards matching the men's hype.
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