wally olins

Country branding: Malaysia's slogan not plagiarized, just too obvious
Sep 3, 2013
Racheal Lee

Country branding: Malaysia's slogan not plagiarized, just too obvious

SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.

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