web3
From sensemakers to visionaries: Understanding influence within decentralised communities
Decentralised communities will shape the future, and how you choose the right influencers for your brand will be vital, We Are Social’s Agalia Tan shares insights.
Hey, ad industry: What the heck is a metaverse?
The ultimate vision for the future or just a buzzword—either way, there needs to be a functional definition and clarity for marketing and branding. Hakuhodo's H+'s Joe Nguyen shares his insights.
Web3 needs PR, now more than ever
In 2022, you couldn’t escape the terms NFT, Web3 and metaverse, but for many outside of the crypto world it may appear that this craze died as quickly as it came about.
Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Disney’s ‘metaverse chief’ departs shortly after division shutdown
Michael White was appointed early last year to spearhead the company's metaverse ambitions.
Navigating Web3: Hong Kong's leap towards an innovation-driven future
Hong Kong can help reinvent itself through the metaverse and the world of NFTs, says this agency leader.
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