whitepaper
Tech-first agencies are reshaping APAC's marketing models for SMEs
Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.
Whitepaper points to two tiers of Chinese visitors to Japan
TOKYO - Chinese tourists account for the lion’s share of travel to Japan, and while they still flock to buy everything from luxury bags to toilet seats, tastes are evolving and interest in culture is growing, according to a whitepaper published by Dentsu and 6Estates.
Agencies frustrated with Asian government tender process: R3
SINGAPORE – Although government agencies are willing to spend as much as 20 per cent of their annual budgets on marketing activities, frustration over inefficiencies in the public sector tender process has caused some creative agencies to walk away.
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