woolworths
Asia-Pacific Power List 2021: Andrew Hicks, Woolworths
The long-time Woolworths marketer continues to ride on the collectables craze and strengthen the supermarket's purpose work, from tackling hunger to food waste to the declining bee population.
Asia-Pacific Power List 2020: Andrew Hicks, Woolworths Group
One month into becoming Woolworths Group's first CMO, Andrew Hicks oversaw its widely successful Lion King campaign, and has since spearheaded its important relief efforts.
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Australia's top 100 brands for 2018
Amazon landed in Australia last year in a climate of shattered consumer trust. Which brands have been the most—and least—successful at keeping Australians' custom?
Australia's top local brands
In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.
Feeding digital addiction
Top brands in Australia deliver to daily needs. They are top of mind for Aussies, argues Carat Australia’s Sarah Stringer, because their products are most often right in front of consumers.
Woolworths tries to be a part of culture, Anzacs and Australians fire back
AUSTRALIA - Since launching an Anzac-day campaign on Tuesday, the Australian supermarket giant Woolworths has felt the wrath of the Australian public. The supermarket brand and the Australian agency behind the campaign are doing damage control.
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