worldwide
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Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung
SINGAPORE - Seoul-based global creative agency Cheil Worldwide is preparing to invest in data analytics and programmatic buying in an ongoing expansion strategy through acquisitions.
Havas Worldwide Japan hires David Morgan as ECD
TOKYO - David Morgan (pictured) has joined Havas Worldwide Japan as executive creative director.
Smartphones overtake feature phones, Asian brands dominate: Gartner
GLOBAL - The introduction of affordable smartphones has started to turn the tide with worldwide smartphone sales accounting for nearly 52 per cent of mobile phones sold in the second quarter of this year, the first time smartphones have outsold feature phones, says a report by Gartner.
Burson-Marsteller names former White House communications director as worldwide CEO
GLOBAL - PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.
INTERVIEW: M&C Saatchi worldwide CEO on China, chutzpah, cash acquisitions
SHANGHAI - Campaign Asia-Pacific spoke with the man at the helm of M&C Saatchi, worldwide CEO Moray MacLennan (pictured), about what the global investment priorities for the independent agency are, how he wants to spend his spare cash, and why chutzpah is a good thing to have.
Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee
SEOUL - Cheil Worldwide scored a double whammy when the agency got consumers to drink more Dunkin Donuts coffee—and memorise the brand's message—with one voice-activated coupon.
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