xbox
Xbox highlights adaptive gaming tools in social media ad
The campaign was created by McCann London.
Roblox taps Xbox for CMO as it splits marketing and comms
Chief marketing and communications officer Barbara Messing left Roblox last November.
Bond with gran through Xbox, says Microsoft to teens
Short films promote the console brand’s initiative to help elderly people.
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Microsoft banks on 'Halo' effect to expand Xbox’s influence in Asia
SINGAPORE - This week marks the global launch of 'Halo 5: Guardians', a highly anticipated new title in the Halo game franchise, and Microsoft is taking the direct route with a two-month long marketing campaign focused on fan engagement.
Partners bring dynamically generated in-game ads to APAC
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
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