xm asia
STB continues to promote service culture in Singapore with XM Asia appointment
SINGAPORE - The Singapore Tourism Board has appointed XM Asia to conceptualise and implement an integrated marketing communications plan to promote the importance of service in Singapore.
Singapore Tourism Board launches tender for creative, media and digital agencies
SINGAPORE – The Singapore Tourism Board (STB) has launched its open tender to appoint creative, media, digital and digital production agencies.
XM Asia launches consumer experience lab with eye-tracking technology
SINGAPORE - XM Asia-Pacific has launched a Consumer Experience Lab that will use eye-tracking technology to better understand how Asian consumers absorb information on digital ads, websites and traditional media.
XM Asia appoints Ernest Kim as director of planning
SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.
National Library Board invites Singaporeans to share memories
SINGAPORE - The National Library Board (NLB) has launched an online platform in partnership with XM Asia for Singaporeans to collect and share memories in the lead up to the country’s 50th National Day in 2015.
Digital happenings this week from Ogilvy, XM, ESPN and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
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