yean cheong
Changes in Facebook EdgeRank algorithm may see brands reassess their social strategy
Facebook's recent adjustment to its EdgeRank algorithm, which determines the content that shows up in users’ News Feeds, doesn’t mean brands will lose their engagement with Facebook users but it may see brands reassessing their social content strategy.
IN-DEPTH: Marketing in a four-screen world
Recent studies have begun to provide some clarity about how consumers are using multiple screens—and how marketers and planners must adjust their thinking to accommodate these changes, writes Yean Cheong, head of digital, IPG Mediabrands Asia.
OPINION: Is China ready for real-time bidding?
Despite a false start and some misunderstanding about what RTB (real-time bidding) means, the technology will take root in China sooner rather than later, according to Yean Cheong, head of digital, IPG Mediabrands Asia.
I 'Like' Facebook: Tips for advertisers
Facebook is getting serious about working with marketers. Yean Cheong, head of digital, Asia-Pacific, with Mediabrands, shares best practices and case-study tips for maximising marketing through the social-networking behemoth, including its recent changes to brand pages.
Mediabrands signs Yean Cheong as head of digital, Asia
ASIA-PACIFIC - Singaporean Yean Cheong is returning to her home country to take up the key regional digital role for Mediabrands.
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