yum brands
Yum China hands $400 million media account to Publicis
EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.
Asia-Pacific Power List 2024: Madhav Nayak, Yum! Brands
Despite fierce regional competition, Nayak has kept the KFC brand relevant and fresh through exciting collaborations and digital transformation.
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Yum Brands, Swatch and Dyson put media duties with GroupM China under review
EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
Asia-Pacific Power List 2023: Madhav Nayak, Yum! Brands
Nayak leads marketing for the fast food giant across Greater Asia and some two billion in annual sales with a marketing vision that uses creativity to build distinctive brands that make people's lives more enjoyable and less complicated.
Asia-Pacific Power List 2021: Thomas Chen, Yum China
After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.
Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
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