Creative Minds
Creative Minds dives into the APAC creative scene with 11 fun and candid questions—three must-answers and the rest picked from a mix of nearly 40, ranging from serious to silly—revealing the quirks, inspirations, and guilty pleasures behind the industry's brightest stars.
Creative Minds: Kate Enright would rather take advice from her 10-year-old self
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
Creative Minds: Fachrul Rizal considers advertising his kitchen
Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.
Creative Minds: Sally Anderson is always asking 'how can we make it better?'
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline
Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.
Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
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