May 20, 2010

7Up | Refreshing Icy 7Up Campaign | China

Pepsi's 7Up has repackaged and re-launched a new slogan 'Refreshing icy 7Up' this summer in China.

7Up
7Up
BBDO China is responsible for this project. Taiwanese actor and singer Kenji Wu continues to be the brand ambassador to represent the youth segement for 7Up.

In the commercial, Wu and his friends open bottles of 7Up to cool down the summer heat. Icy fountains of 7Up suddenly explod in different corners of the city. The carbonated drinks fill the air and gathers to form the number ‘7’.

The campaign has employed the skills of director Frederik Callinggard, who is famous for his work on Madonna’s music videos and Harry Potter’s 3D post-production.



Credits:
Project Refreshing Icy 7UP
Client PepsiCo Investment China
Creative agency BBDO China
Creative director Andrew Lok
Copywriter Bati Wu
Art director Alex Xie
Television producer Desmond Loh
Strategy planner Hong-Ai Shen
Account servicing Fiona Lam, Karen Fei, Yumiko Wang
Production company Joyrider
Producer Spencer Friend
Director Frederik Callinggard
Post-production company Ghost
Exposure Television


Source:
Campaign China

Related Articles

Just Published

12 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

18 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

18 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.