china
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Apple leads as US dominates Kantar's Top 100 Global Brands
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
Breaking walled gardens: Why RedNote and Alibaba teamed up for Red Cat
As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate Xiaohongshu with Taobao and Tmall amid an increasingly competitive ecommerce landscape in China.
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As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.
Women to Watch 2024: Rhoda Adams, Golin
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
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