china
Shein’s global PR director on scaling fast-fashion and digital influence
At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer model are fuelling the brand’s global growth amid ongoing scrutiny over its ethics and environmental impact.
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Publicis Media wins back SAIC-GM media mandate in China
Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.
CEO Sharlene Wu exits Grey and AKQA China
The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.
How top brands adapted to the changing tides: Three insights from a new china consumer index
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
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Apple leads as US dominates Kantar's Top 100 Global Brands
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
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