china
Mini-games become major league advertisers on WeChat
The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.
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Publicis Media poaches Mickey Zhang as China president
EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.
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China M&A: VC surge in DeepSeek, AI creates opportunities amid overall dip
M&A in China's capital market are projected to rebound this year from a 10-year low.
Is Jung von Matt’s independence its secret to 'creativity without borders'?
The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
'Local with full autonomy': Ogilvy global leaders on their mission in China
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
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