china
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PHD secures $500 million media duties for Volkswagen Group China
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
Walovi embraces Chinese zodiac in LNY campaign
For its Year of the Snake campaign, the Chinese herbal-tea brand prints family names and the Chinese zodiac on limited-edition cans.
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Hylink CEO Su Tong resigns amid alleged market manipulation
The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.
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The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
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