china
Actor Zhu Yilong and cellist Yo-Yo Ma front Lululemon's Lunar New Year film
For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.
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Hidden costs emerge in China’s $16.8 billion influencer market
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.
How evolving consumer identities are driving a fresh surge in spending across China
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
40 Under 40 2025: Nana Cao, BBDO Shanghai
Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
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